eCommerce Personalization: A Trend That Will Get Past Traditional Commerce in 2021

With consumers expecting and demanding personalized experiences across all channels, traditional commerce is being replaced by personalized commerce. It was recently researched the ecommerce personalization trend and the results are eye-opening. In a nutshell, eCommerce personalization is the use of information about an individual’s (or group’s) tailored preferences so as to affect their shopping experiences.